The Initiative

So, when does this passion begin? The most common answer is rooted in our childhood. “I fished with my friends, parents, grandparents, uncle, or aunt”. Or “I grew up around a creek, river, pond or lake”. Someone was there to provide the opportunity, to teach you and to give you your very own fishing pole. 

Yes, the passion begins with your very first fishing pole....and Every Kid Deserves A Fishing Pole! 

We are not a for profit organization. We are a believer in community and making a difference in our community. We have simply created a trademark to symbolize the passion for fishing and are giving away fishing poles, equipment, hats, and shirts in our community to fuel this passion and to promote a healthy mind.